Brand model and distribution model
Your books close the moment the goods leave your godown. But the distributor may still be holding most of them, and the shop may still be holding the rest. Vyavora shows you what really reached a customer, because the distributor and the shop do their own billing on it.
Goods leave your factory against a bill. Every accounting software already knows this much.
Your books call this a sale. For most manufacturers, this is where seeing stops.
The distributor bills the shop on Vyavora. You see it the same day.
The shop rings it up at the counter. Now you know the goods are really gone, not just moved.
The problem
Take any manufacturer at the end of a good month. His books say the month is sold. Here is what has actually happened to those goods.
So next month he decides what to make by looking at what distributors ordered, not at what customers bought. He makes more of what is already stuck, and less of what has finished. Almost everybody in the trade works this way. That is exactly why seeing the truth puts you ahead of them.
A full example
The month looks ordinary in the books. Item by item and town by town, it is not ordinary at all.
A full example
This is the other model: one business running many shops. Nothing has to be collected from anybody, because every shop is already billing on Vyavora.
Every shop, every medicine, in front of you. You did not ring up a single manager and you did not wait for anyone's sheet.
It takes about a minute, and not because the software is fast. It is because nobody had to collect the figures. Each shop entered its own bill because it needed that bill for itself.
Find your trade
Click your own trade for the short version. Every trade also has a full page of its own, explaining how that trade really runs and where its money quietly goes.
You sent a full scheme load of fever and cough medicines to every stockist before the season.
One district ran dry in the first week while another sat on its cartons until they came back as expiry.
Send the next lot where patients are buying, and move the sitting stock while it still has life.
A full festival order of gift boxes to every distributor, booked as the best month of the year.
The villages bought small packs right through the festival, and many gift boxes were still lying in town godowns weeks later.
Send each area the packs its shops really buy, and move unsold boxes to the distributor who has run out before they go stale.
You sent full size sets of every design to every distributor before the festival.
The middle sizes of a few designs sold out in some towns. The rest of the sizes, and most of the slow colours, are still on the racks.
Refill only the sizes that sold, move slow stock to the towns that are buying, and offer the scheme on stuck designs before the season ends.
Your billing says the old model went out in big numbers before the launch, in every colour.
Distributors cleared the popular colour long ago. The loud colour and the biggest memory size are still sitting in godowns across the state.
Push the old stock where it is heavy and move it to towns that want it. Only then cut the price, so every claim can be checked against real stock.
Your early-booking scheme moved a whole summer's coolers into distributors' godowns before the heat.
The heat came late and short. Some godowns sold out in weeks. Others are still full, with festive fridges about to arrive.
Help only the godowns that are stuck, move coolers to towns still in the heat, and plan next year's booking on what really sold.
A full lot of brake pads, clutch plates and oil to every distributor, the same mix everywhere, to meet the scheme.
Tractor parts sold out in Punjab while other parts sat untouched there. A fast brake pad quietly lost ground to copies in one market.
Send each region the parts for its own vehicles, move stuck stock to the town that needs it, and act fast where a fast part suddenly slows.
Full festive lots of paint, primers and exterior bases to every distributor before Diwali, plus the usual mix of tile designs.
Some bases ran out in the rush while exterior paint sat through the late rains. Old tile designs stayed in godowns as leftover boxes.
Refill the bases that move, hold back what is sitting, and move tile designs to the towns where they still sell.
A big lot of wire before the price rise, and site goods for a builder's tower, billed to one distributor in one month.
The counter was going quiet. Repair items were moving in the rains, and small items had run out while the wire sat in the godown.
Judge him by his everyday trade, refill the small items first, and hold back wire until the old stock clears.
Bags of seed and cartons of spray loaded onto distributors before the rain, for the early-booking discount.
Farmers switched crops when the monsoon came late. Much of the seed sat in the wrong district and came back after sowing.
Watch which districts are emptying and which are not. Move seed to where sowing is still ahead, before it returns to you.
You sent the full lipstick range and festive gift boxes to every distributor in the same proportion.
A few shades sold out in some towns, different shades in others, and the rest came back after Diwali.
Make and send by shade and by town, and move festive stock while the festival is still on.
A full summer load to every distributor, every day, right up to the week the rain came.
Shops near the coast stopped buying within days of the rain, while the inland towns kept selling for weeks.
Turn the plant down area by area as shop sales fall, and move cold stock to the towns that are still selling.
Big year-end lots of wheels, discs and rods to every distributor, the same sizes everywhere, before March.
A large factory had quietly stopped reordering one disc, and old rods were still lying in a godown from the last monsoon.
Treat a missing reorder as an alarm, pull back old rods, and send each cluster the sizes and grades its factories use.
You sent every title and toy to every distributor before the rush, in the amounts they asked for.
Some titles ran short in a few towns in the opening week. Others never moved, because a school changed its list. Some toys are still lying where the craze never reached.
Move stuck copies to towns that are short, reprint only for the gaps, and clear slow toys while the festival is still on.
Your full range went out to every distributor in assorted colour cartons before the festive season.
A few shapes in a few colours sold out early. The bright buckets and tubs are still stacked in godowns, blocking room for the gift sets.
Run the moulds on what sold, change the colour mix by region, and move slow stock between distributors before making more.
Standard cartons, mailer boxes and tape loaded onto traders before the festival, in every size, to be safe.
Some sizes sold out in towns with new online sellers. Others sat in traders' godowns and lost their strength in the damp.
Watch what traders are actually selling. Make the moving sizes, stop the slow ones, and buy paper before the rush.
Every shop's medicines side by side, with what has not moved for months and the money stuck in it, and which fast items are running low.
Move slow medicines to the shop where patients ask for them, and stop reordering what only sits.
Each branch's fast sellers and their stock, the slow items with the money sitting in them, and every branch side by side.
Move stock between branches before buying more, keep each branch full of what its families buy, and clear old stock while it still sells.
Every branch's stock, size by size, on one screen. The sizes missing in one branch and lying in another. The designs that have not sold since they arrived.
Move the size to the branch where customers are asking for it, divide new stock by what each branch sells, and push slow designs before the season turns.
What each kitchen bought of paneer, butter, cream and oil, beside the dishes it sold, and what has been lying in each cold room.
Send each outlet what its kitchen really uses, move stock across before it spoils, and question the vendor whose rate has crept up.
What each outlet sold of each sweet, what came back at night, and what has been lying since the morning.
Make for each outlet what it really sells, move milk sweets across by afternoon, and keep enough boxes at every counter for the festival.
Every branch side by side, item by item: which branch sells contractor goods, which sells repair items, and what is lying dead in each, with the money attached.
Stock each branch for its own customers, move slow items to the branch that sells them before buying more, and stop buying items that lose money.
One screen shows each branch's phones by colour and memory size, how long each has been sitting, and which accessories have hung on the wall too long.
Move the old model to the branch that still sells it before the launch, claim the price difference on what you really held, and restock the accessories that earn.
Every branch's frames, lenses, drops and kits side by side, with what has hung or lain for months and the money in it.
Move frames and kits to the branch that uses them, and buy new designs from what really sold.
Each branch's product purchases beside its counter sales, so the branch using far more for the same work stands out, along with stock that has sat for months.
Fix the heavy hand or the leak in that branch, and move bridal stock to the busy branch before the rush.
Every shop's seed, fertiliser and spray on one screen, and which villages are sowing this week.
Move stock from quiet shops to busy ones before you buy more, and send unsold seed back before the company's return date.
Every branch's trays on one screen. Which designs have sat through the last season, in which branch, and how much money is locked in them.
Move slow designs to the branch whose customers buy them, divide new designs by branch taste, and free the gold before the wedding season.
Every godown's stock together, how long each item has been lying, and which items earn after credit and schemes.
Check your own godowns before buying from the supplier, move stock instead, and clear old goods before the next festival.
Where you get ahead
He is not careless. He simply cannot see past the first delivery, so he makes next month's decisions on last month's orders.
Your competitor learns that a district has gone quiet when the accounts are closed. You learn it within days, while there is still time to do something about it.
Your competitor keeps giving stock and credit to the distributor who orders the loudest, even if he is sitting on months of goods. You give it to the one who has actually run out.
Your competitor plans production from last month's orders, so he repeats whatever is already stuck. You plan it from what customers really bought. That is the only demand that is real.
How the brand model works
Nobody fills in a form for your benefit for very long. This works only because the distributor runs his own business on it. Seeing his sales of your goods comes along with that.
Your products and your price list. Send the catalogue as an Excel sheet or a PDF price list, whatever you already send out, and Vyavora reads it.
One invitation link each. Each one gets a complete working setup: stock, GST billing, a counter, reports, WhatsApp. Your price list goes into it on its own and stays current.
Purchases, stock, billing to shops, collections. This is not extra work for you. It is the work they were already doing, now in one place.
Your screen shows what each distributor sold of your goods and what each one is still holding, item by item, as it happens.
Usually you do, for your distributors. That is what makes the invitation worth accepting, and it costs far less than a team of people collecting reports.
Billing carries on at the counter and catches up when the connection comes back. Nothing gets counted again or lost.
The line that makes it work
This line is the product, not a shortcoming in it. No distributor will put his whole business into something his supplier can read. Draw the line clearly and he joins.
How the distribution model works
Godowns, branches, outlets, counters. One workspace, many places, and every movement stamped with where it happened.
Switch between one shop and all of them. Stock, sales, profit and GST are kept for each place and added up without counting anything again.
A person belongs to one shop. He bills, checks stock and sees what he needs. He does not see the other shops' figures.
The same item, the same week, your shops side by side. The one selling far slower than the others is a question worth asking that same day.
Goods lying dead in one shop are often short in another. Vyavora shows both, with the money attached, so moving them pays for itself.
The counter keeps working when the connection drops and catches up when it returns.
Tax collected and input credit kept for each shop and added up for filing, with the working shown rather than a single figure you have to trust.
Who gains what
You stop running a countrywide business on guesswork.
Proper software for his whole business, usually paid for by the brand.
The shop at the end of the chain gains the most and has to think about it the least.
Straight answers
There is no secret way into a distributor's existing software, and no data bought from anybody. A distributor shows up in your figures once he is billing on Vyavora. That is why the invitation is worth making generous, and why what he gets has to be good enough to keep using.
He has to bill on Vyavora. Everything else he can bring over at his own pace. Vyavora reads the files he already keeps in Excel or PDF, instead of asking him to type in old records.
Yes, and most do. It is his workspace. You see your goods, his other suppliers see theirs, and neither of you sees the other's.
Vyavora reads files exported from most accounting software, so his old records come across. Going forward, what you see is whatever he bills on Vyavora.
Billing carries on at the counter without internet and catches up when the connection returns. Nothing is counted again or lost while catching up.
No. It is most useful for a brand with anywhere from a handful of distributors to a great many, where monthly statements are too slow but a team of people in the field costs too much.
Next step
The quickest way to judge this is not a demonstration. Pick one distributor, put him on Vyavora, and after a month compare what you can see against what his statement says. If they agree, you have lost nothing. If they do not, you have found the reason to bring in the rest.