It is late June in the Malwa plateau. You run an agri business with the main shop in Dewas and smaller shops in villages around it. The monsoon has come in patches. In one direction, farmers have already started sowing soybean. In the other direction the fields are still dry.
On the busiest morning, the shop where sowing has begun runs out of soybean seed and the common fertiliser. Its manager phones the distributor, who is short himself and serves the dealers who paid on time last season. Farmers wait, then go to the shop across the road. Meanwhile, your shop in the dry villages has soybean seed stacked to the roof and nobody buying. A week later, a pest attack in one block empties the spray shelf in your nearest shop, and you buy fresh stock on credit. Nobody remembers that cartons of the same spray are lying at your farthest shop.
After harvest the credit comes back slowly. More than one of your shops gave credit to the same farmer, and he paid only one. In the cleaning before rabi, a manager finds bags of seed behind the fertiliser stack. The company's return date has passed. You add up the season in your head. Sales were good. Yet the money in hand is less than you expected, and nobody can tell you where it went.